sportswear

Greenpeace activists hang up two banners at Adidas Outlet store in Helsinki, rea

Rebranding Adidas to Detox our Water

Posted by Eoin D — 19 August 2011 at 2:02pm - Comments
Greenpeace activists hang up two banners at Adidas Outlet store in Helsinki, rea
All rights reserved. Credit: ©Matti Snellman/ Greenpeace
Greenpeace activists hang up banners at Adidas store in Helsinki

Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas store with huge Detox stickers to rebrand the shop windows and doors.

Nike steals the lead in Detox challenge

Posted by Gemma Freeman — 18 August 2011 at 2:00am - Comments
Nike commits to a champion a toxic free future. Can adidas top that?
All rights reserved. Credit: © Greenpeace
Nike commits to champion a toxic-free future. Can Adidas top that?

The world's number one sportswear brand, Nike, has accepted our Detox challenge: today it has officially committed to eliminating all hazardous chemicals across its entire supply chain, and the entire life-cycle of its products by 2020. This is a major win for our campaign to protect the planet’s precious water, and create a toxic-free future.

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