Mattel

APP's sinking reputation forces more companies to jump ship

Posted by jamie — 1 November 2011 at 3:02pm - Comments
Logos of companies cancelling contracts with APP
by. Credit: Greenpeace
Companies who have recently ditched APP contracts

There's further bad news for Asia Pulp and Paper (APP) as yet more companies around the world ditch their contracts with the unscrupulous forest-trashing company. Hot on the heels of Mattel and Lego, today Hasbro announced a new paper-buying policy.

You did it! Mattel and Barbie drop the deforestation

Posted by jamie — 5 October 2011 at 11:42am - Comments
Ken dumps Barbie: banner on Mattel HQ
All rights reserved. Credit: Greenpeace
Ken dumps Barbie: how our campaign launched in June

You read that right – following over half a million emails sent by you, Barbie has realised that toying with deforestation is no game. Mattel, the company behind Barbie, has decided that being involved in the destruction of Indonesia's rainforests is bad for business as well as the planet, and has dropped deforestation from its production line.

Christmas comes early as Santa disrupts Hasbro's Xmas toy preview

Posted by jamie — 13 July 2011 at 4:47pm - Comments
Santa gives out children's letters complaining about Hasbro's use of toy packagi
All rights reserved. Credit: Felix Clay/Greenpeace
Has Hasbro been naughty or nice?

It's July so the last thing any sane person will be thinking about is Christmas. Not so for those in the toy business because, with only 165 shopping days to go, they're looking ahead to the festive season.

Take Hasbro, for instance. Today, product and marketing managers have been showing off the new lines for Christmas to retailers and journalists and we thought we'd pop along as well.

Kids pen letters to Ken about Barbie's destructive deforestation

Posted by jamie — 12 July 2011 at 10:16am - Comments

Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.

Lego announces forest plan, but what about Mattel?

Posted by andy.t — 7 July 2011 at 5:43pm - Comments
Lego
All rights reserved. Credit: Lego
Lego have promised to stop wrapping their toys in rainforest destruction

When Ken dumped Barbie last month, Mattel was not the only toy company put under the spotlight for their role in rainforest destruction. Our investigation showed that Hasbro, Lego and Disney are also wrapping toys in paper products coming from Indonesian rainforests.

The first of these toy companies to announce more substantive action is Lego, who have released a new statement on this issue today.

Call Mattel about Barbie's deforestation habit

Posted by jamie — 4 July 2011 at 5:37pm - Comments

Ken’s picked up the phone. And now we’d like you to drop Mattel a call too.

Create a new look for Barbie's latest career - rainforest destroyer!

Posted by jamie — 27 June 2011 at 10:37am - Comments
Scary Chainsaw Barbie
All rights reserved. Credit: Greenpeace
Barbie needs a new look to go with her new career

Thanks for all the Barbie reviews posted on Amazon - there were some excellent comments. The moderators have since removed them, but they'll have given Mattel something else to think about. Mattel has created many careers for Barbie over the years - vet, fashion designer, architect - but this latest career move as rainforest destroyer means she needs a whole new look.

Rate and review Barbie's dirty deforestation habits

Posted by jamie — 22 June 2011 at 5:48pm - Comments
Barbie deforestation reviews on Amazon
All rights reserved. Credit: Greenpeace
Review Barbie's deforestation performance on Amazon

There's no doubt about it, Mattel is under pressure.

Your email to the CEO, highlighting Barbie's dirty deforestation habit, has shown that toying with Indonesia's rainforests is not playing fair.

'My Barbie is naked!': tales from the treasure hunt

Posted by jamie — 15 June 2011 at 11:38am - Comments
Chainsaw Barbies
All rights reserved. Credit: Greenpeace
Some of the Chainsaw Barbies that have been apprehended

All over the country, Chainsaw Barbies are being searched out and snapped up as part of our Barbie treasure hunt. St Ives, Hexham, Dundee, Malvern, Scarborough, Newtown, Loughborough – they've all been invaded by malevolent mannequins who, not content with savaging Indonesia's rainforests, have gone awol across the UK.

How the toy industry and APP are responding to our Barbie campaign

Posted by Zulfahmi — 14 June 2011 at 3:00pm - Comments
Clearance of forested tiger habitat in Sumatra, Indonesia
All rights reserved. Credit: Greenpeace
This was once forested tiger habitat. Not any more

It’s been a busy few days since the latest phase of our campaign to stop deforestation in Indonesia got underway. There are now signs that in the toy sector both Mattel and Lego are preparing to make changes in the way they buy their packaging.

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